Paste Eaters not so Anonymous

I ate the paste at MOO on Sunday, having figured out about 35 miles in I was biking waaaayyy to hard for the rest of the ride and that pesky little mary after.  The results were epic suffering and i learned lots (though I still feel like a dumbazz).  So fess up, when and where didja eat the paste and how did if manifest itself in the rest of your race?   I will add that this is textbook fail to plan, plan to fail too fwiw.