Cracked heel skin

Hi all -

My feet dry out horribly once the weather gets nice enough to wear my Tevas. Unfortunately, usually the drying is so severe that it cracks the skin deeply, sometimes to the point of bleeding. Facing it at the moment on my right heel, which is keeping me from running. Current treatment is soaking nightly and keeping Vitamin E moisturizer on it inside my sock. Hopefully it will heal soon and I'll just do my best to go lightly on wearing the most comfortable pair of shoes I own.
Thankfully, I'm coming up on my rest week, so I can go easier on it as well.

Anyone else experience this? If so, do you treat it any differently?

Thanks!