Subject: RE: Women's Tri Tops: Input and Insights Please. "Why have you stopped at C-cup with your testers? I think there's an obvious deficit in the tri/cycling apparel market to accommodate D and above women...and a DD is a world away from a C....." Good question. Mostly, the unfair application of local demographics. We have one "C" cup person who can test for us and no one larger. The rest are "B" and "A" or "AA". That's a regional phenomenon I'll suggest, endemic to the people who work and shop here. It doesn't reflect the rank n' file though. Depending on the source a Google search reveals the average bra size in the U.S. is now a 36C up from a 34B. The trend is so prevelant that Herroom.com bloggers reported that the Olga brand recently discontinued "A" and "B" cups and starts their size run at "C" cup. This average extends across a broad range of ages and includes the general populace, not the unique subset of women who exercise exclusively, where we may see a smaller trend. One thing we're interested in seeing is if women want an analytical "nuts'n bolts" style approach to a technical appareal review, or if they prefer a less technical overview. We'll see. The trend suggests that women are technical and detail oriented when shopping for specialty sports apparel. |