General Discussion Triathlon Talk » Best time of year for bike deals? Rss Feed  
Moderators: k9car363, alicefoeller Reply
2012-08-07 5:10 PM

User image

Extreme Veteran
1648
100050010025
Subject: Best time of year for bike deals?
my husband seems to be catching my enthusiasm. He is talking about getting a road bike. When is the best time (read cheapest) time to get one relative to model year resets? Any tips?


2012-08-07 5:15 PM
in reply to: #4351966

User image

Sensei
Sin City
Subject: RE: Best time of year for bike deals?

I'll be completely honest.  I MY experience (but I usually have to order mine), there is no good time.  They just don't lower the price since there isn't that much of a margin on them anyway.

If there is any time, it would be when the new models come in which may drive some of the prices of the leftover old models down.  Someone else can chime in, but I don't think you are going to see any screaming deals unless you get lucky.  Maybe 10% off?

2012-08-07 5:18 PM
in reply to: #4351966

User image

Champion
16151
50005000500010001002525
Checkin' out the podium girls
Subject: RE: Best time of year for bike deals?
August and September are the model year changeovers. But, you're not going to see anything at stupid low prices. Plus, certain sizes are gone and won't be available untiL the manufacturers jig for that size. They mKe the center of the ranges first, then the small and large frame sizes.

Deep discounts wil be in March on this years model before the spring rush hits
2012-08-07 5:33 PM
in reply to: #4351966

User image

Extreme Veteran
612
500100
England
Subject: RE: Best time of year for bike deals?

Winter.

Bike sales are generally slowe due to the weather and bike shops will want to make room for all the new year models when sales pick up in spring.

2012-08-07 5:51 PM
in reply to: #4351966

User image

Elite
3498
20001000100100100100252525
Laguna Beach
Subject: RE: Best time of year for bike deals?

I made this graphic a few years ago for a dealer presentation on the "Lifespan of a Bicycle Price"

2012-08-07 6:04 PM
in reply to: #4351966

User image

Extreme Veteran
1648
100050010025
Subject: RE: Best time of year for bike deals?
Thanks! Nice graphic! He needs a big bike (rides an XL Santa Cruz mtn bike). Will those be harder to come by in the fall?


2012-08-07 6:05 PM
in reply to: #4352040

User image

Sensei
Sin City
Subject: RE: Best time of year for bike deals?

So you never see even more than a 20% discount (from the intro price).  Granted, for the $3500 bike, that's significant.  But don't look for %50 off clearance bikes or anything.

I can't even consider this because most shops don't carry a 61cm TT bike or 63cm road bike so I have to order and wait in just about every case.  If there is any leftover stock, it seems to be really small sizes (never any really large sizes )

2012-08-07 6:07 PM
in reply to: #4351966


301
100100100
Subject: RE: Best time of year for bike deals?
I bought my husband a bike last Christmas and got a screaming deal. I'd wait around a little longer.
2012-08-07 6:13 PM
in reply to: #4351966

User image

Extreme Veteran
1648
100050010025
Subject: RE: Best time of year for bike deals?
I got really lucky and got my road bike off STP and used a 30% off coupon. It ended up being 70% off retail. I didn't know anything about fit, just ordered a small. I have since had a pro fit and it's perfect for me. I wish I could get that lucky with my husband's bike. He never gets deals though.
2012-08-07 6:13 PM
in reply to: #4351966

User image

Subject: RE: Best time of year for bike deals?

I think Tom's chart is a good starting point.  However, his chart assumes that the supply of new model bikes is enough to meet the demand.  Some manufacturers are having a hard time keeping up with demand, so shops may not be willing to drop the price as much on older models.

For example, if there is a high demand on 2013 cervelo P2s that they are on back order...why is an LBS going to severely discount any 2012 P2s they currently have in stock.  They are essentially the same bike, and as a retailer, they are likely going to offer you the 2012 P2 at MSRP (or maybe a slight discount), or you have the option of going on the waiting list and possibly getting your 2013 P2 in a couple months.

2012-08-07 6:17 PM
in reply to: #4352064

User image

Sensei
Sin City
Subject: RE: Best time of year for bike deals?
How flexable is he with the bike he gets?  If he will take "any old bike" that fits, then you might be luckier.  But if you are looking for that Trek Madone in red and ultegra/105 mix.  You might not have the luxery of waiting around.


2012-08-07 6:27 PM
in reply to: #4352055

User image

Elite
3498
20001000100100100100252525
Laguna Beach
Subject: RE: Best time of year for bike deals?

"Thanks! Nice graphic! He needs a big bike (rides an XL Santa Cruz mtn bike). Will those be harder to come by in the fall?"

It will depend on how your local dealer buys. Most experienced dealers go "narrow and deep" in core frame sizes. For brands like Cervelo their 51cm, 54cm and 56 cm frame sizes would be the sizes good dealers want to be "deep" on in the main season.

A good Cervelo dealer starts an April Saturday morning with two 51 cm P2's, three 54 cm P2's, three 56 cm P2's on the floor at 10 AM and has sold them all by 4:00 PM that day, then needs to restock on Monday for the following weekend.

That same dealer may have one 61cm and one 49 cm frame size in stock, and it could take 3-4 weeks for those 6'2"+ and 5'1" customers to walk through the door.

So, if you are out of the center of the size range you may be better poised to snap up a deal, especially in big metro areas with larger dealers.

I hope that helps.

One note on discounts. Bicycles retailers are running an efficient business if they are netting anything more than 1% net profit after all expenses and taxes. That's right- 1%. It is literally a nickle and dime business. I once wrote in a trade publication "The only thing wrong with the bike business- is bikes." The margin on them is poor and they devalue quickly. They are like fruit rotting on the vine.

Also, the modern consumer has been (unfortunately for the dealer) conditioned to bargain and price shop. Your post is an example. This isn't the consumer's shortcoming, it is the bed the bicycle retailer has made for themselves. It's our fault. We did this to ourselves. In other industries like high end diamond jewelry (Tiffany's, etc.) there is a more cooperative pricing culture to protect margins. While it may seem like the consumer benefits from deep bike discounting- and they do initially- they also suffer when bike shops close (which they have in record numbers in the last 6 years) and service is poor. We read frequent posts about bad experiences on this and other triathlon forums. From the dealer's perspective they can't afford to extend service if they have compromised their margin and sold below cost.

Again- it isn't the responsiblity of the consumer. The consumer's only responsibility is to get the best buying experience they can.

2012-08-07 8:27 PM
in reply to: #4351966

User image

Extreme Veteran
1648
100050010025
Subject: RE: Best time of year for bike deals?
Thanks! He's 6'4" so he's not in the normal range. I'd like to buy from the LBS we already got two nice mountain bikes from this year as they have wonderful service. I was just curious about the seasonal trends. My husband is also considering used. We live in the Boulder area so there's a lot of high end used stuff.
2012-08-08 2:50 PM
in reply to: #4351966

User image

Veteran
214
100100
, Nova Scotia
Subject: RE: Best time of year for bike deals?
I bought both my tri bike and my road bike during the off season, and saved 20% or so on both.

Tom D may disagree, but work with your LBS if your frame size isn't in stock. The manufacturer/distributer may have older models in the system that they want to get rid of, and will sell them at a discount to the store, who can pass the savings to you. That's how I bought my very first roadie a few years back: my LBS got a great deal on the last 5 copies of that model, and then sold them at a mid-winter sale, with minimal mark-up for a fast profit.

Just be smart, not cheap. And remember that the engine is the biggest factor in bike performance.
2012-08-08 3:16 PM
in reply to: #4351966

User image

Expert
2098
2000252525
Ontario Canada
Subject: RE: Best time of year for bike deals?
I think I got a screeming deal last october list was MRSP $2899 , I paid $1900 and got a $200 dollar instore credit that's certainly more then 20%. Now we have bought a # of bikes off this retailer in the past probably 8 to 10 over the years as well so we are considered very good customers. But diligent fall shopping will pay off.
2012-08-08 3:39 PM
in reply to: #4351966

User image

Master
4118
20002000100
Toronto
Bronze member
Subject: RE: Best time of year for bike deals?

Where I live there is a bike 'show' which is really just a sale where a bunch of LBS' have booths and sell off their old inventory.  We have bought 2 bikes at the fall show and 1 at the spring show.  The discount varies.  I got a previous year entry level Trek road bike for about 40% off and my Felt B12 was nearly 50% but it was in a small frame so there was likely a more limited audience for that. My DH got a Cervelo road bike and discount was only about 20% which is marginal compared to the deals on mine.

If you have access to something like this it would be worth holding off to check out - just get him sized first to see what size of frame he needs



2012-08-08 4:24 PM
in reply to: #4351966

User image

Regular
477
100100100100252525
Washington, DC
Subject: RE: Best time of year for bike deals?
You could try waiting for the day after Thanksgiving -- I bought my husband's Look 566 for $1700 on a Black Friday deal and I want to say it retailed for $2500.
2012-08-08 9:09 PM
in reply to: #4353695

User image

Veteran
437
10010010010025
Pittsburgh, PA
Subject: RE: Best time of year for bike deals?

meggfishy - 2012-08-08 5:24 PM You could try waiting for the day after Thanksgiving -- I bought my husband's Look 566 for $1700 on a Black Friday deal and I want to say it retailed for $2500.

 

I didn't even think of black friday deals. Getting a new bike (or two) for myself this off season.

2012-08-08 9:15 PM
in reply to: #4351966

User image

Pro
4824
20002000500100100100
Houston
Subject: RE: Best time of year for bike deals?
I work in a tri store and our bikes are 20% off right now. We are wanting to make room for the 2013s coming in soon.
New Thread
General Discussion Triathlon Talk » Best time of year for bike deals? Rss Feed