Subject:What's the deal with free Lava subscription?
In 2011 I received a free subscription to Lava for doing an IM brand race and the magazine was new. To my pleasant surprise, I received a free subscription in 2012 even though I did not do an IM race, although I did a number of other USAT races. Did I just get lucky or is there some connection to some races? I'll be doing a couple of IM brand races this year along with other USAT races. I like the magazine and will probably pay for it unless I'll get comped for some reason.
Subject:RE: What's the deal with free Lava subscription?
I used to work for a magazine. They really liked sending out free copies because that allows them to say they have higher distribution and charge more to advertisers. I assume it is something similar happening here.