Subject: RE: TriRock - $120 for a Sprint? I agree that our entry fees should contribute to offset costs, but your costs do not figure into whether I'm going to pay your race fee. What matters is whether the experience you are offering is more valuable to me than what you are asking me to pay for it. You are the only one staging an urban triathlon in the area, so a large part of your value proposition is the urban experience. People can decide what that's worth to them. Personally, I think it's worth the race fee. In contrast, Competitor is offering me no such value with a sprint race at Aurora. Competitor brings nothing new to that experience, and yet they want to charge far more than Racing Underground and Rattlesnake. Quite frankly, local race directors in CO seem to know exactly what types of experiences CO athletes want and value, and I think we pay extremely reasonable fees for it. Finally, all things equal (and we've established they're not, Tri-Rock fees are $50 higher than Crescent Moon and My Way or the Tri Way), I value supporting local race directors over supporting private equity fund managers. (I do like WTC races, though. Those are some great experiences.) |