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Specialized suing bike shop over Roubaix name
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 2013-12-09 10:39 AM |
Expert  2355    Madison, Wisconsin |  Subject: Specialized suing bike shop over Roubaix namehttp://blogs.calgaryherald.com/2013/12/07/war-veteran-forced-to-cha... Anyone in law feel fee to give your take on this. Don't really understand why Specialized is attacking this one bike shop over the name, when it's a name of a region in France and had been linked to several other products outside of Specialized's umbrella for years. |
| 2013-12-09 10:55 AM in reply to: 0 |
Master 2020 | Subject: RE: Specialized suing bike shop over Roubaix name They are a big bunch of dorks (to put it nicely). There are a few other shops & brands that they are currently being bullied by special ed as well. Epic Wheels and there was a graphic design company that they forced a name change on. Stumptown bikes is another. I would like to see them (since you are local you will understand this) pull this with Epic Systems. They will pick on the small companies but scared to rattle the cages of the ones that will fight back and bite. Edited by jhouse4 2013-12-09 10:57 AM |
| 2013-12-09 11:02 AM in reply to: bcagle25 |
Expert 1484 | Subject: RE: Specialized suing bike shop over Roubaix name I've been curious as to how long this topic would take to come up. I also just picked up a Specialized MTB this last weekend and I'm kinda embarrassed to ride it. I get that companies need to protect their brand, but this is silly and will just generate bad will in the cycling community towards Specialized. I think it's overboard. |
| 2013-12-09 11:04 AM in reply to: bcagle25 |
Master 3888 Overland Park, KS | Subject: RE: Specialized suing bike shop over Roubaix name Seems a little rediculous. Doesn't Fuji have a bike model called the Roubaix, then there's a Roubaix model tire made by Challenge, Tifosi had sunglasses called Roubaix, there's clothing with that name etc. Maybe their market share in that region is really low ...... |
| 2013-12-09 11:08 AM in reply to: reecealan |
Veteran 930 Morgan Hill, California | Subject: RE: Specialized suing bike shop over Roubaix name One the one hand, I understand that a company feels like they have to protect their trademarks, in fact in some respects they have to, or face losing them. But, I'm not sure I understand how Specialized got the mark in the first place. If I understand correctly, they weren't first, and there are others using the mark. I think I also heard that they only have it recognized in Canada. |
| 2013-12-09 1:24 PM in reply to: bcagle25 |
| Subject: RE: Specialized suing bike shop over Roubaix name Some good that has come out of this issue so far... |
| 2013-12-09 1:47 PM in reply to: Jason N |
Master 2020 | Subject: RE: Specialized suing bike shop over Roubaix name Good to hear. I ordered a shirt. |
| 2013-12-09 2:21 PM in reply to: reecealan |
Extreme Veteran 2261 Ridgeland, Mississippi | Subject: RE: Specialized suing bike shop over Roubaix name Originally posted by reecealan Seems a little rediculous. Doesn't Fuji have a bike model called the Roubaix, then there's a Roubaix model tire made by Challenge, Tifosi had sunglasses called Roubaix, there's clothing with that name etc. Maybe their market share in that region is really low ...... It's easier to pick on a small bike shop. |
| 2013-12-09 5:32 PM in reply to: bcagle25 |
Pro 6582 Melbourne FL Gold member | Subject: RE: Specialized suing bike shop over Roubaix name I was riding on Sunday with a LBS owner and we were talking about this. Word among LB shops is that Specialized is really ducking up with this PR hit. People have stopped riding their bikes and are dumping them. Maybe some Shiv's will be coming available cheap and I can repaint the frame! X |
 2013-12-09 5:55 PM in reply to: 0 |
| Subject: ... This user's post has been ignored. Edited by Fred D 2013-12-09 5:57 PM |
| 2013-12-09 6:03 PM in reply to: Fred D |
| Subject: RE: Specialized suing bike shop over Roubaix name Hmmm, I feel bad for the guy, but I am still going to wear my specialized shoes and ride my epic mtb. |
| 2013-12-09 7:09 PM in reply to: ChrisM |
| 434 | Subject: RE: Specialized suing bike shop over Roubaix name I had a nice Fuji Roubaix, which I might still have if it didn't get stolen. It wasn't all carbon like the Specialized Roubaix, but still a decent bike. This type of crap litigation - over a place name, for criminy, just lines the pockets of ___ lawyers. |
| 2013-12-09 8:59 PM in reply to: jhouse4 |
| Veteran 2297 Great White North | Subject: RE: Specialized suing bike shop over Roubaix name Probably stopping by Cafe Roubaix on Friday to pick one up. They are above the best ice cream shop in southern Alberta btw. |
| 2013-12-09 9:04 PM in reply to: ChrisM |
| Veteran 2297 Great White North | Subject: RE: Specialized suing bike shop over Roubaix name i won't flame anyone for using kit they have already paid for ... I have some "S" gear (tires/helmet/gloves) that will probably wear out in the next year or so. Another brand gets my business when that happens. |
| 2013-12-09 9:20 PM in reply to: Fred D |
| Veteran 2297 Great White North | Subject: RE: Specialized suing bike shop over Roubaix name Spesh is appropriating a name already in heavy use in the bicycle industry. Go search roubaix on amazon. |
| 2013-12-09 10:02 PM in reply to: simpsonbo |
| Expert 2192 Greenville, SC | Subject: RE: Specialized suing bike shop over Roubaix name Originally posted by simpsonbo Spesh is appropriating a name already in heavy use in the bicycle industry. Go search roubaix on amazon. exactly, he isn't the only one using "Roubaix". they haven't sued the LBS yet, they are threatening and hoping he just folds over based on not being able to afford the court costs. |
| 2013-12-09 10:58 PM in reply to: Clempson |
| Expert 1484 | Subject: RE: Specialized suing bike shop over Roubaix name Interesting: Specialized licenses the Roubaix name in the U.S. from ASI, owner of the Fuji, Breezer and Kestrel brands, said Patrick Cunnane, president of ASI. "ASI owns the Roubaix trademark in the USA," Cunnane said. "ASI purchased the Fuji and Roubaix (and many other) trademarks from the Japanese owners of the Fuji brand when ASI was formed to purchase the company in 1998. Fuji uses the Roubaix mark worldwide and has since 1987. ASI licenses the trademark to Specialized," he said. such a tangled web |
| 2013-12-09 11:34 PM in reply to: magic |
| Expert 2192 Greenville, SC | Subject: RE: Specialized suing bike shop over Roubaix name Originally posted by magic Interesting: Specialized licenses the Roubaix name in the U.S. from ASI, owner of the Fuji, Breezer and Kestrel brands, said Patrick Cunnane, president of ASI. "ASI owns the Roubaix trademark in the USA," Cunnane said. "ASI purchased the Fuji and Roubaix (and many other) trademarks from the Japanese owners of the Fuji brand when ASI was formed to purchase the company in 1998. Fuji uses the Roubaix mark worldwide and has since 1987. ASI licenses the trademark to Specialized," he said. such a tangled web too bad that guy is in cananda. |
| 2013-12-09 11:45 PM in reply to: Clempson |
| Expert 1484 | Subject: RE: Specialized suing bike shop over Roubaix name Originally posted by Clempson Originally posted by magic Interesting: Specialized licenses the Roubaix name in the U.S. from ASI, owner of the Fuji, Breezer and Kestrel brands, said Patrick Cunnane, president of ASI. "ASI owns the Roubaix trademark in the USA," Cunnane said. "ASI purchased the Fuji and Roubaix (and many other) trademarks from the Japanese owners of the Fuji brand when ASI was formed to purchase the company in 1998. Fuji uses the Roubaix mark worldwide and has since 1987. ASI licenses the trademark to Specialized," he said. such a tangled web too bad that guy is in cananda. Specialized has the trademark in Canada, but ASI is saying that Specialized is over stepping things and that ASI will license the Roubaix name to the shop. So confusing. On one hand ASI is playing this to look good but have to wonder what their licensing terms area and how they'd enforce that in Canada. |
| 2013-12-10 5:37 AM in reply to: magic |
| Master 2094 | Subject: RE: Specialized suing bike shop over Roubaix name http://www.bicycleretailer.com/north-america/2013/12/09/asi-says-ca... Looks like the story may have a happy ending although Specialized may take a PR hit. |
| 2013-12-10 7:09 AM in reply to: pschriver |
| Expert 2192 Greenville, SC | Subject: RE: Specialized suing bike shop over Roubaix name Originally posted by pschriver http://www.bicycleretailer.com/north-america/2013/12/09/asi-says-ca... Looks like the story may have a happy ending although Specialized may take a PR hit. eh a month from now no one outside of this area of canada will remember this. cool that he gets to keep the name |
| 2013-12-10 9:06 AM in reply to: Clempson |
| Subject: RE: Specialized suing bike shop over Roubaix name Interesting development. I suspect that some lawyers that were working for Specialized Canada will be looking for new work today...if not yesterday. My view of Specialized hasn't really changed much. I had a gut feeling that this was simply a lawyer issue, and that something didn't add up considering how the name Roubaix is used on so many different products. Now it's pretty clear that the legal department at Specialized Canada dropped the ball big time...and this really isn't a reflection of the company as a whole and their leadership. Well...maybe it is...I'm sure some people will have the opinion that Specialized Canada is out to squash the little guy...but that's just not how I saw it. Just lawyers doing a bad job and acting poorly on their company's behalf. |
| 2013-12-10 11:15 AM in reply to: Jason N |
| Expert 3126 Boise, ID | Subject: RE: Specialized suing bike shop over Roubaix name
Wow, they are getting destroyed on their FB page. Wonder how long before they release a statement or if they decide to stick with the ignore it and hope it goes away plan. Imagine they are going to lose more business over this than it was worth. My roadie is a Fuji so I guess I am on the good guy team! |
| 2013-12-10 12:16 PM in reply to: Aarondb4 |
| Subject: RE: Specialized suing bike shop over Roubaix name Originally posted by Aarondb4
Wow, they are getting destroyed on their FB page. Wonder how long before they release a statement or if they decide to stick with the ignore it and hope it goes away plan. Imagine they are going to lose more business over this than it was worth. My roadie is a Fuji so I guess I am on the good guy team! I think a lot of people are overestimating the impact this will have. Short term...maybe...but Nike has gone through far worse PR and they're doing just fine. All the people that swore they would never buy Nike every again...I'm sure there's a few still sticking to their guns, but most people were all bark and no teeth. Again...to me...this is more a reflection on Specialized Canada's legal team than Specialized as a whole. |
| 2013-12-10 12:30 PM in reply to: Jason N |
| Expert 3126 Boise, ID | Subject: RE: Specialized suing bike shop over Roubaix name Originally posted by Jason N Originally posted by Aarondb4
Wow, they are getting destroyed on their FB page. Wonder how long before they release a statement or if they decide to stick with the ignore it and hope it goes away plan. Imagine they are going to lose more business over this than it was worth. My roadie is a Fuji so I guess I am on the good guy team! I think a lot of people are overestimating the impact this will have. Short term...maybe...but Nike has gone through far worse PR and they're doing just fine. All the people that swore they would never buy Nike every again...I'm sure there's a few still sticking to their guns, but most people were all bark and no teeth. Again...to me...this is more a reflection on Specialized Canada's legal team than Specialized as a whole. Yeah I don't see them going out of business or even slowing down too much over this. But I still think they lost more than they hoped to gain. The hoped to prevent a very small bike shop from using a name they thought belonged to them, but for what purpose? Was someone really going to be confused enough to buy his wheels and think that they came from Specialized? I doubt it. There was no real risk to Specialized from this shop so even if they only lose 1% of their customers it is still a huge hit compared to whatever they think they hoped to gain. Also if it gets enough attention they may have to scrap the Roubaix line which will just cost them money in developing and/or obtaining a new name for a line of bicycles. Seems silly to fight over such a generic name too. If he was making wheels with the word "Specialized" on them I could understand. But Roubaix is a town in France, why does Specialized think they need to have a monopoly on the name of a town? So however little it may be they are still losing money over this. Can't help but think it would be smart to apologize and try to mitigate some of the PR damage. |
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