Rudy Project new website?

I used to check the E-Rudy site a few times a year, and always wound up buying a couple hundred dollars worth of sale and clearance merchandise. However, I went to check them today, and E-Rudy redirects to a site that doesn't seem to have very much for sale, many items listed but not available, and many items appear to be "dealer only" items. Sadly, the only "dealers near SE Michigan are eye doctors, and the few I've checked in the past have a very limited selection of frames...and none of the bags, apparel, etc, that I used to get on their site.

Is the website recently launched and not finished yet, or is this some move to stop selling to the public?

I'm a little disappointed.

https://www.e-rudy.com/en/