danswansonn's Profile

  • NameDan Swanson
  • Location Newport, Rhode Island
  • Website
  • Total posts1
  • registered2020-09-18

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What are the differences between automatic and manual
campaign management? Manual campaign management is in many cases no longer possible for many reasons, including: scale, time and human resources, and the effects achieved (especially in efficiency campaigns).

Companies that use programmatic buying notice a greater increase in revenues even in the first two months of implementation. Where do you get better results from automated campaigns?

1. Saving time - automation tools freely choose rate (bids) for you, you do not have to sit alone and click

2. Continuation no matter what the circumstances - they also buy tools when you are sleeping or on vacation

3. Better results - tools allow for higher rates of return, acquire more conversions at the same budget

4. Active performance test - decision-making is the selection of rates based on the current outcome, which is not to be performed by a man in such a short time, and significantly affects the effectiveness of the campaign

5. Comprehensiveness of the tool - often, programmatic buying automation solutions are combined with campaign management tools, thanks to apple iphone call recorder which we can combine analytical knowledge with other tools and apply it in the campaign.

Until 2019, the prospects for the RTB market and advertising spending in this model are very good, which will probably also be reflected in the European and Polish markets.

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