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Infinit Nutrition has gotten a following of users on the BT forums, so I decided to take a trip to the manufacturing facility to interview the owner, Michael Folan, to see what all the buzz is about.
Just as a brief background, Infinit Nutrition allows a person to customize their carbohydrate, salt, protein, amino acids, caffeine and flavor levels for their own nutrition blend to use for training and racing. This blend comes as a powder.
The following are the interview questions and topics that we will cover in the video:
1 - Michael Folan's background into the sport and what led him to the idea of customized endurance nutrition.
2 - Why would somebody want to customize their nutrition?
3 - Does the Infinit custom blends eliminate the need for solid foods?
4 - Does it take a long time to dial-in a persons custom nutrition?
5 - What is the importance of protein and amino acid's in a nutrition blend?
6 - Explanation of the balance between calories, osmolality and sodium.
7 - For a new person customizing their nutrition, where do you start?
8 - How do you use this product (a powder) on the course?
9 - What type of racers user your products?
10 - How do you ensure that what goes into your product is not contaminated? How do you feel on the upcoming cGMP guidelines?
11 - How do coaches fit into your product line?
*As noted in the video, Infinit is currently an advertiser, this is not a product endorsement as I have not tried the product myself. The interview questions were not known beforehand.