Brainstorming a triathlon coaching business name/website

"Kick Ass/ Take Names"?

I kid. But I'll keep thinking, cause I'd totally dig free coaching for life!

When it comes to webaddresses, I like simple. The easier it is to remember and spell, the more likely people will visit the site, IMO.

www.tricoach.com doesn't seem to be taken.

Black Spandex Man thinks Superman is a p*ssy. 

Since you said multisport and endurance I'm assuming you don't want to limit it to triathletes, so anything related to tri's would limit your potential customer base.  I liked All Out Multisports, but I think tri people will respond to something with endurance in the name more than endurance athletes will respond to multi or tri related names.  I'm not sure if I'm still making sense so I'll just throw these out there (and I'm too lazy to see if they are already being used).

Longer by Design, Smart Training, Train Smarter, Total Endurance, Race Forever

take all the letters of the things you want to emphasize, and try and make a cool word out of the acronym. or, think of a good word, and figure out what words make it up

What can you do with words like

PEAK, CORE, FAST, SPEED, AGILE etc

a play on technology, like, Fitness 4.0 (to signify 4 min mile, or 26.2 etc) 

Sebastian is the patron saint of athletes

is there a culture or language that means something to you?  (spanish words are cool: Velocidad, Ganas, etc)  or Japanese samurai principles?

Sisu...I like it.  The word doesn't do much for me but I like what it stabds for..."a combination of stamina, perserverance, courage, and determination"

Let's see who can combine "Sisu" with something tri/endurance related without sounding like a completely random word.  www.Sisu-Racing.com is available.

Here's another definition I found similar to the above..."Special strength and stubborn determination to continue and overcome in the moment of adversity"  Doesn't that just about wrap triathlon up in one sentence?

Ironman anyone? "SISU Is the ability to hold onto the end of the rope, while dangling over a precipice, for 5 seconds longer than you thought you could. Then going 5 MORE HOURS"

To have "SISU" meant that when someone added the Straw that was meant to Break The Camel's Back, You Asked For MORE Weight!

How about "Endurance Unlimited"

I love what SISU stands for, but can't seem to make it work in any title that folks would understand

Well, maybe they don't need to understand it right away.  I could simply call it Sisu Racing of Sisu Fitness which makes for a nice short name but any kind of propotional/printed materials and a web page could have a subtitle "Training for Multisport and Endurance Athletes"

Sisu Racing & Fitness

~ Training for the Multisport and Endurance Athlete ~

I'm a mix but more Italian than enything.  Still, even though Sisu is Finnish, the definitions and descriptions I've read online today seem to fit my style and attitude toward triathlon very well.  So even though I'm not Finnish, I really like to concept and think it would make for a very cool philosophy for a triathlon & endurance sports business.

I'm going to start with a few local athletes and see how things go.  I'd be kind of limited if I didn't consider branching out to the online community eventually.  I'd love to become associated with one of the well respected online coaching shops like D3 or Ultrafit. 

BlackSpandexMan is color blind.  Those shorts he's wearing are greyish something.    

Okay, I haven't decided for sure yet but I want to keep working with the Sisu theme for now.  The only thing I don't like about "Sisu Racing" is that it doesn't relate diredtly to triathlon or endurance sports.  Racing what...cars, boats, hampsters?  Whatever I go with, it'll have some sort of sub-title like "Personalized Training for the Multisport & Endurance Athlete" or "Personalized Training for Going Long" or "Power, Speed, Endurance"

Sisu Racing

Sisu Multisport

Sisu Multisport & Endurance

Sisu Multisport Racing

Sisu Training & Racing