Subject: NikeI think Nike shot themselves in the foot with Kaepernik ad. Maybe they can pick up OJ Simpson too?!
Michael Jordan once said, "....republican buy shoes too".
The number one rule of marketing is 'know your customers'. Pizsing off half of your customers is just bad business....and there was no call for it. I think when businesses go political they a make huge mistake. Just stay neutral and sell shoes and tee-shirts.
Stock dropped from $82.17 to $79.85 since Tuesday.
"the popular apparel brand had a net favorability rating of +69 prior to the Kaepernick ad. It’s now sitting at +35."
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