That is terrible. Especially on a campus road, where drivers should be more aware of pedestrians. Or at least thats how it is at every campus I've been to.
any campus is going to have kids on bikes. there are also bike paths, as well as bike and pedestrian crossing signs, everywhere on that campus. one of the most popular bike routes in minneapolis/st. paul, the river roads, cut right between the two campuses. so sad, and also easily preventable.