Subject: RE: NASA sports drink: The Right StuffTripolar - 2009-06-30 3:41 PM Just came across this article about NASA allowing a company in CO to sell a sports drink derived from years of their research. It sounds like it's mostly meant to guarantee proper hydration levels, as it doesn't contain any calories: http://nexus404.com/Blog/2009/06/05/the-right-stuff-nasa-patented-rehydration-formula-now-available/It's also really expensive. Anyone inclined to give it a try, or do you think it's just clever marketing for little more than water plus some electrolytes? I can't say without seeing the ingredients (which they don't apparently publish on the site, gee, wonder why ), but I'd guess it's more hype than anything. Manufacturing: done in a clean, aseptic manufacturing facility (also produces pharmaceuticals) on special equipment that forms, fills and seals the vial all in one step, insuring efficacy at the point of delivery!
I love marketspeak. How does forming/filling/sealing it in one step ensure anything at point of delivery? And they are also misusing the word efficacy, it doesn't belong in the context they are using it. Brought to you by the same people that used an inches base to give metric measurements on a satelliteJohn |