Starting an on-line business... advice?
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Pro ![]() ![]() ![]() ![]() ![]() ![]() | ![]() Hey guys, I figure a bunch of you guys are techies... hoping you can give me some advice. My dad makes beautiful raw-wood furniture (like lamps out of twisty juniper) and selling to furniture shops stinks because they want to take half of the selling price. Dad ends up getting paid less than minimum wage to build these things and the buyer has to pay exorbinantly high prices. So he and I decided that we wanted to set up an website to sell these things. I told him I would make the website and take care of all that side of stuff. Mom is the shipping clerk. My sister hand-builds lampshades and Dad builds the furniture. Fun! Right? Um, my part sucks. I have no idea where to start. I don't know what sort of regulations I need to follow. I don't know how to get a domain name. I haven't the faintest how to build a website. So here are my questions: What software is the best to make a website with? I don't know HTML or anything. User-friendliness and a professional looking product are the biggest concerns. I've got access to a Dell computer and a 5-year old iMac that I wouldn't mind updating. How does a website make the leap from some software on your computer to the web? How much does that cost? Can you refer me to a resource that will help explain other things I'm sure I'm not thinking of (like aren't there rules about starting a business or is that just tax stuff)? Thanks! And please, talk to me like I'm stupid. I don't know poo about business or web stuff (evidenced by the fact that I call it web stuff). |
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Elite![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() | ![]() You have it pretty tough as it can take some time to master this stuff. Your learning should progress as follows: 1. Learn HTML 2. Learn a server side scripting language (PHP/ASP/JSP/ColdFusion) 3. Learn ANSI SQL (code for your database) 4. Learn how your server side scripting language interfaces with your database of choice (Oracle/MS-SQL/MySql/DB2/PostGres) Picking up a domain name is easy, just go to a registrar (DirectNic.com, Register.com, NetSol.com, etc.) and buy the domain name. Expect to pay around $15 a year. Then you you need a hosting environment. The hosting environment will need to support steps 2 & 4 from above. Expect to pay $15 a month for this service. It can easily be more depending on the choices you make as there are plenty of options which I won't get into. You will also need to hire an artist to take photos of your furniture and do your layouts. Sounds easy, but it's not. A good artist should have no problems providing you a portfolio. In the end, it is your marketing and not your website that will get you sales. If you won't be actively marketing the site to the public, then there is no point in going forward with the website. So, you can do all of the above, or you can pay me to do it for you ![]() Hope this helps, Chris |
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![]() | ![]() kimj81 I have no idea where to start. I don't know what sort of regulations I need to follow. I don't know how to get a domain name. I haven't the faintest how to build a website. So here are my questions: What software is the best to make a website with? I don't know HTML or anything. User-friendliness and a professional looking product are the biggest concerns. I've got access to a Dell computer and a 5-year old iMac that I wouldn't mind updating. How does a website make the leap from some software on your computer to the web? How much does that cost? Lots of ways to solve your problem. So I'll just give you some of my recommendations. Godaddy.com is a good place to register a domain. You can also have them host your site, although there are probably better vendors out there for hosting. Your host should also provide you with an ecomerce solution. For a WYSIWYG (what you see is what you get) program to build your site on a Mac I'd suggest dreamweaver. There are also plenty of sites that offer templates for you to start with. Just google web site templates. The best site for all webmaster issues, especially how to optimize a site so that search engines will find it, is webmasterworld.com. But to get started, why not just try EBAY. There's no need to build a site, you can just work with their tools. If things start going, then spend the time developing your own site. Edited by dontracy 2005-03-09 2:43 PM |
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Pro ![]() ![]() ![]() ![]() ![]() ![]() | ![]() Wow, Chucky... you sure made that sound hard. I like Don's way better. I remember using that Dreamweaver program in HS and just couldn't remember the name. Does it or a similar program come PC-compatible or do I have to fire up the ol' Mac again? |
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Pro ![]() ![]() ![]() ![]() ![]() ![]() | ![]() dontracy - 2005-03-09 12:40 PM Your host should also provide you with an ecomerce solution..... But to get started, why not just try EBAY. There's no need to build a site, you can just work with their tools. If things start going, then spend the time developing your own site. What does "ecomerce solution" mean? I tried to get Dad to go with Ebay, but he turned that down automatically... I could only convince him to do the website thing. He's not exactly a 'let's try something new' kinda guy. |
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Expert ![]() ![]() ![]() ![]() ![]() ![]() | ![]() Hey Kim, my boss recently approached me with the task of making a website. WE already had the domain name etc., it was just a matter of making the page. HTML basics (I said basics, I don't know how to do all the super fancy stuff) really aren't that difficult. I did some google searching and I found a great site www.virtuallyignorant.com They have a great tutorial that takes you through the basics of HTML. I now refer to that site if I forget certain tags to perform an operation. Like you, I started out with no idea on how all this stuff works. |
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Expert ![]() ![]() ![]() ![]() ![]() ![]() | ![]() Oh, the site will also take you through the steps of what's required to make a page, i.e. domain name, ftp sites, etc. and gives links of where to go to get these. |
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Pro ![]() ![]() ![]() ![]() ![]() ![]() | ![]() Wow Gina! That is precisely what I was looking for! Can I take a peek at your website to see what a beginner can do? |
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![]() | ![]() kimj81 - What does "ecomerce solution" mean? I tried to get Dad to go with Ebay, but he turned that down automatically... I could only convince him to do the website thing. He's not exactly a 'let's try something new' kinda guy. Ecommerce solution means a way to collect the money. It could be with paypal, or visa, mc and amex or both. You need a backend solution that will mange the products you are going to carry and the shopping cart. Here's a site with ecommerce templates . Yes, you can get dreamweaver for a pc. Eventually, you will want to hand code your html and other scripts, but dreamweaver can get you off the ground with minimal knowledge of html. But listen, Chris is right. Marketing is what will make the site successful. No one can buy anything from your site if they don't know about it. Search engine optimization is important for that. (again, check out webmasterworld.com for the best info on this ) You can also instantly generate traffic to your site with google adwords, but you need to be smart about how you set it up so you get a good return on your investment. Talk to your dad about ebay again. There's nothing to loose. There are plenty of people who successfully market through ebay alone. Edited by dontracy 2005-03-09 3:40 PM |
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Expert ![]() ![]() ![]() ![]() ![]() ![]() | ![]() I'll let you know when it's finished and up on the internet. |
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Pro ![]() ![]() ![]() ![]() ![]() ![]() | ![]() Thanks guys! That was all so helpful... I may have more questions in the future, but that's certainly enough to get me started. My dad and I both thank you! |
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Elite ![]() ![]() ![]() ![]() ![]() ![]() | ![]() I use Yahoo Smallbusiness for mine. I don't sell anything through my site (it's just about motorcycle racing) but you can buy that feature. I use their SiteBuilder software, which uploads everything for me. VERY easy to use. It's all drag & drop, and no knowledge of HTML is needed. http://smallbusiness.yahoo.com/webhosting Here's how my site came out: Precision Strike Racing Edited by PirateGirl 2005-03-10 2:21 PM |
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Elite Veteran ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() | ![]() Just saw this...wanted to respond as somebody who spent a lot of time in the build-websites-for-specialty-business game. www.mohotta.com, www.savannahcandy.com to name two...I didn't do their graphics, and I can't claim the back-end anymore since I have been gone for 2 years, but I did design and mostly write the original shopping cart software that they run. There are a lot of things to consider when setting up a business website. It has to look totally professional else people won't trust you with their cash. You have to make sure you are actually worth trusting with cash (you can accept credit cards in a very non-secure manner, or you can accept them in a secure manner. Do you know the difference or would you be able to tell if someone was telling the truth about their solution's security?). You have to keep the site and inventory updated and fresh, which can be a pain if you're not good with site design. You wouldn't do your print advertising yourself, would you? Consider talking at least to a graphic designer to get the site looking like you want it to look, and then you can take their artwork and design and use Dreamweaver to do the actual content. The e-commerce you can find providers for, for not very much money. Feel free to PM me and ask all the questions you want. I used to do this for a living, and I still am heavily involved in web applications and security. It's awesome that your dad has made the decision to go it alone -- I'm sure he's going to reap the rewards of his hard work with your and your family's help. Good luck with it. |
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Expert ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() | ![]() Just saw this - you might have already gotten enough answers, but I have a domain name/website/email through www.networksolutions.com and it's VERY easy. Just registered my domain with them, then set up the website through their program - it was about as easy as putting together a powerpoint presentation. Just pick a template and add your stuff. You can update your website as often as you want. Not sure what they have as far as online purchasing capability (i.e. shopping cart, checkout etc.) as those are options above the basic website, but it's probably worth checking into. I pay something like $7/month for a 5 page website and email box, and think it comes across as decently professional (now if I could just be better about keeping it updated!!). My only complaint is that my site is a bit slow for my taste... Good luck! Edited by Stacers 2005-03-14 4:32 PM |
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Pro ![]() ![]() ![]() ![]() ![]() ![]() | ![]() Thanks guys! You have all been soooo helpful. Unfortunately, after talking to my dad about it, he got all wishy-washy again, so I have to let him think about it for the next twenty years. :-P |
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Veteran ![]() ![]() ![]() ![]() | ![]() Also don't forget that for ecommerce you'll have to have a merchant account and some form of transaction gateway to process credit cards. Please don't try to collect creditcard numbers on your site without using an SSL connection. For this you'll want to contact somebody like: http://www.thawte.com/ http://www.verisign.com/ http://www.geotrust.com/ There are many options available and you might want to shop around. Or you might just want to take the paypal route: http://www.paypal.com Matthew |
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Veteran ![]() ![]() ![]() ![]() | ![]() Actually you might want to try selling the furniture on Ebay using paypal, that's probably a good way to get buyers. You can also setup an ebay store. Matthew |
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Extreme Veteran ![]() ![]() ![]() ![]() | ![]() Lots of great ideas for the "tech" end of your venture but don't forget to do a stakeholder analysis & determine to whom you're selling which in turn will help you develop the site. Develop a matrix of technologies you feel are needed to optimize the web experience based on your targeted consumer market, a matrix that moves the customer from interest to action or buying. For example, will you need to provide images, what kind of images, slide shows, video, etc. It may be helpful to develop a basic marketing/e commerce plan & get your thoughts in writing so you can express the concepts to any web designers you employ. |
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Extreme Veteran ![]() ![]() ![]() ![]() ![]() | ![]() I would suggets to start on Ebay. The website evolved from just an oline auction site to a giant online market. You wouldn't need special software, your startup costs will be minimal (you pay a fee per sale). Marketing expenses? Well who doesn't know Ebay?. Get a nice digital camera and a tripod, be very detailed with your pictures and descriptions. Subscribe to Paypal to be safe. Remember to include shipping cost/info to the item description. Many people are having a great sucess starting up in Ebay without quitting their fulltime job... That is my humble opinion (I teach fundamentals of e-business in college). |