Lance's team next year... (Page 2)

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2009-07-13 10:47 PM
in reply to: #2283088

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Champion
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Taser-World
Subject: RE: Lance's team next year...
losta - 2009-07-13 11:44 PM

Dee, I made a new photo for you in the Challenge Saxobank Forum. Go look!


Does it have my dog's picture?

I'll go look!

P.S. to Cat -- Yes, I agree. Lance is on Astana because that's where Brunyeel is.



2009-07-14 6:47 AM
in reply to: #2283091

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2009-07-14 8:32 AM
in reply to: #2283395

Austin, Texas or Jupiter, Florida
Subject: RE: Lance's team next year...
As for the sponsorship angle.  I know from working for a company that has a lot of nationwide interests, the sponsorship thing is really difficult to convince shareholders and board of directors on.  The sponsorship MUST have direct, calculable returns on investment before approval or else it'll be seen as wasteful spending.  As yourself this: Would a company rather sponsor a cycling team or keep from laying-off 30-100 workers? 

These are rough times for the sponsorship thing right now. 

However, if you threw Lance on that team after a year where he gets tested 1 zillion times and if he wins or gets a podium spot, you could easily justify it for a company that has a direct contact to cycling such as Nike or TREK or Academy Sports or Dicks Sporting Goods.  Garmin makes GPSs for cycling and exercise, Columbia apparel for outdoor activities.  Those are the only two US-based UCI squads right now.
2009-07-14 9:41 AM
in reply to: #2282024

Master
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Oceanside, California
Subject: RE: Lance's team next year...
Easier scenario...  Astana goes financially belly up. Lance and/or associates buy it up with licenses.
2009-07-14 10:38 AM
in reply to: #2283613

Master
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Metro NY Area
Subject: RE: Lance's team next year...
I would think that for Trek or Nike it would be a win win to have their logo across Lance Armstrong's and 9 other riders chests. Seeing a Kazakhstan flag there is weird, though I think most people don't notice.

GomesBolt - 2009-07-14 9:32 AM

As for the sponsorship angle.  I know from working for a company that has a lot of nationwide interests, the sponsorship thing is really difficult to convince shareholders and board of directors on.  The sponsorship MUST have direct, calculable returns on investment before approval or else it'll be seen as wasteful spending.  As yourself this: Would a company rather sponsor a cycling team or keep from laying-off 30-100 workers? 

These are rough times for the sponsorship thing right now. 

However, if you threw Lance on that team after a year where he gets tested 1 zillion times and if he wins or gets a podium spot, you could easily justify it for a company that has a direct contact to cycling such as Nike or TREK or Academy Sports or Dicks Sporting Goods.  Garmin makes GPSs for cycling and exercise, Columbia apparel for outdoor activities.  Those are the only two US-based UCI squads right now.
2009-07-14 3:39 PM
in reply to: #2283888

Elite
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Columbus, Ohio
Subject: RE: Lance's team next year...
eabeam - 2009-07-14 10:41 AM

Easier scenario...  Astana goes financially belly up. Lance and/or associates buy it up with licenses.


Astana is sponsored by the consortium of "state owned" companies from Kazakhstan. They won't go belly up. They are a oil producing country. The "financial problems" were due primarily to the oil price crash. The only thing that may happen is they pull sponsorship... but that is unlikely with Vino coming out of his 2-year ban next year.

2009-07-14 4:47 PM
in reply to: #2285067

Austin, Texas or Jupiter, Florida
Subject: RE: Lance's team next year...
JChristoff - 2009-07-14 4:39 PM
eabeam - 2009-07-14 10:41 AM Easier scenario...  Astana goes financially belly up. Lance and/or associates buy it up with licenses.
Astana is sponsored by the consortium of "state owned" companies from Kazakhstan. They won't go belly up. They are a oil producing country. The "financial problems" were due primarily to the oil price crash. The only thing that may happen is they pull sponsorship... but that is unlikely with Vino coming out of his 2-year ban next year.


Oil's down $.17 per barrel today...oooh watch-out Kazakhs...
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