Received this today, applied for the hell of it. Wonder if they are looking for TOP only or if they are clever they will actually go and get a bunch of people out there and have them train, compete in their gear. Good advertising gig. Almost like the NIKE runs, where they issues you with race shirts which incorporate the race number. Ran one once in Toronto 10K - 10000 runners all in blue tops - very smart.
I got the same email too the other day. Seems like a good idea to me. I love Snickers marathons and if they'll give them to me plus some cool race clothing then it can't be bad.