Just got this email:
IRONMAN® and Life Time to Team Up to Promote Triathlon Growth
LifeTime_IRONMAN_Announcement 1
Life Time Tri Series to Become the “Official Sponsor of the IRONMAN® and IRONMAN 70.3® U.S. Series;” Sprint and International Distance Events Would Count Toward IRONMAN Age Group Rankings and IRONMAN All World AthleteTM Status
On the eve of the 2014 IRONMAN® World Championship presented by GoPro, IRONMAN and Life Time – The Healthy Way of Life Company announced a planned collaboration to promote the growth of triathlon and to welcome new athletes into the sport through education and premier events.
As an “Official Sponsor of the IRONMAN® and IRONMAN 70.3® U.S. Series,” Life Time’s 13 Sprint and International distance triathlons will be contributors to the IRONMAN Age Group Ranking and IRONMAN All World AthleteTM programs.
“We have long-admired Life Time for sharing our passion and commitment to providing athletes with a world-class race day experience. We are both dedicated to growing the sport by introducing new participants to triathlon,” said Andrew Messick, Chief Executive Officer of IRONMAN. “Through this unique synergy we will build a continuum of events from short-distance races to IRONMAN® events.”
“We are thrilled to collaborate with IRONMAN and their iconic series of events,” said Bahram Akradi, Life Time Chairman, President and CEO. “For more than a decade, Life Time has invested in the growth of triathlon – the ultimate healthy way of life sport. Today, we produce one of the nation’s premier triathlon series and provide specialized triathlon training programs and clinics. Through our combined efforts, we will advance the mutual respect and passion we all have for this sport.”
Life Time will expand its endurance coaching and training programs to IRONMAN athletes. Endurance coaching at Life Time destinations nationwide as well as Starting Line 101 Clinics and Indoor Tri events are designed to prepare athletes of all fitness levels for triathlons and provide a variety of training options from complimentary educational sessions and first-timer clinics to full-fledged group training programs and race simulations.
Registration for the 2015 Life Time Tri Series will open November 4, 2014. To learn more about Life Time Athletic Events visit EventsByLifetime.com. For more information about IRONMAN or to register for an event, visit ironman.com.