blountds - 2010-05-27 1:04 PM The official drink of IM Louisville will be Powerbar Perform, not gatorade.
http://www.slowtwitch.com/News/Get_ready_for_Powerbar_PERFORM_1359.html
I just received an email on this very topic.
"Dear Ford Ironman Louisville Athlete,
Ironman® and PowerBar® are reaching out to you with an exciting annoucement about the next step in their long-standing global partnership. As a triathlete, you're looking for a sports drink that provides enhanced performance benefits from a proven industry leader. Beginning on June 8, a new premium sports drink, called Ironman PERFORM™, will be available for purchase. Developed by the sports nutrition experts at PowerBar and tested by PowerBar Team Elite
™ members, Ironman PERFORM is designed for athletes, like you, who demand a sports drink made with ingredients that help you push your limits and maximize energy delivery.
Ironman PERFORM sports drink features state-of-the-art C2MAX carbohydrate blend, found to deliver 20- to 50-percent more energy to muscles and improve endurance performance by 8 percent. Ironman PERFORM also enhances performance by delivering essential electrolytes, including 190 mg of sodium per serving, to replenish what athletes lose in sweat and to help avoid skeletal muscle cramps and dehydration. This convenient, ready-to-drink beverage is made with natural flavors and without the use of high fructose corn syrup. Ironman PERFORM is available in three light, great tasting flavors - Lemon-Lime, Orange Mango and Mixed Berry - to help encourage athletes to maximize fluid consumption during exercise. You'll have the opportunity to experience all flavors at the event.
Ironman PERFORM will serve as the official sports drink for the following events in 2010: Amica Ironman 70.3 Rhode Island, Ironman 70.3 Racine, Rohto Iroman 70.3 Miami, Ford Ironman Lake Placid, Ford Ironman Louisville, Ford Ironman Wisconsin, Ford Ironman Florida and Ford Ironman Arizona. Additionally, both the 2010 Ford Ironman World Championship and Foster Grant Ironman World Championship 70.3 events will include Ironman PERFORM on-course.
As a Ford Ironman Louisville athlete, we are offering you a complimentary case of the new Ironman PERFORM sports drink to utilize during training. It should be arriving at your home by June 11. We want you to begin using this product in preparation for race day and would also like to offer you an exclusive discount, beginning June 8, available at both
www.PowerBar.com and
www.ShopIronman.com for purchase of additional product.
We wish you success in your preparation for Ford Ironman Louisville and look forward to your feedback on your experience with Ironman PERFORM. To purchase new Ironman PERFORM, visit
www.PowerBar.com or
www.ShopIronman.com.
*Special offer will be valid 6/8/10-10/30/10."