login
Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). (Page 6)
-
No new posts
| General Discussion | Triathlon Talk » Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). | Rss Feed  |
|
 2012-02-29 6:12 PM in reply to: #4071368 |
Extreme Veteran 525  |  Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list).Craig Alexander Chris McCormick Chris Lieto Andy Potts Raelert Brothers (2 for 1?) Oh and Bonus: Lance Armstrong. |
| 2012-02-29 6:26 PM in reply to: #4073856 |
Regular 694  Tucson, AZ | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Tom, As a marketing/sales guy in work I have always wondered the same thing. I'm not sure naming five male pro triathletes is the best way to do it though I think you have to get more specific. Name five triathletes and product they use starts getting a little further. I have a feeling that Chris Lieto and Lance Armstrong sell a few Speed Concepts. Again when I think of Oakley Radar Sunglasses I think of Brad Khalfedt (sp???) at the 2009 Hy-vee race. I can't remember to spell his name but I will never forget that he was wearing Oakley Radars. Personally I believe a lot of triathletes look at the local studs and what they are doing/riding. When I first got into the sport I remember doing this duathlon and this older gentlemen road the bike split faster than 26mph and I thought whoaa, it must be the Kestrel Airfoil. I have since wised up and know it is not about the bike but the rider but in the moment I thought I needed an Kestrel Airfoil.
-TG |
| 2012-02-29 6:28 PM in reply to: #4073856 |
Regular 694 Tucson, AZ | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Tom, Btw if you ask people who know me (ie like my dad) but are not involved in Triathlon they would say they know the following names: Potts |
| 2012-02-29 7:00 PM in reply to: #4071368 |
| Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). I don't find myself buying products because some of the big name pros are sponsored by them. The one brand I seem loyal to is Zoot. 3 pairs of tri shorts, 3 tri tops, one pair of shoes, a transition bag, and a pair of recovery tights. Probably because I want to be like bryancd...since I don't know any other zoot sponsored athletes. Edited by tri808 2012-02-29 7:01 PM |
| 2012-02-29 7:09 PM in reply to: #4071368 |
Master 1686 Royersford, PA | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Matt Reed, Cam Dye (on REV3 chat tonight 8:30 2/29), Macca, Craig Alexander, James Cunama, Ferris, Hunter Kemper, Andy Potts, Richie Cunningham, Mike Lavato, Brian Fleishman, The Norminator, Ken Glah, Mike Pigg, Dave Scott, and now that Lance Guy. |
| 2012-02-29 7:23 PM in reply to: #4071368 |
| Member 587 | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Tom Demerly. - 2012-02-28 4:52 PM Name 5 male pro triathletes. First five that come to your mind. Try not to look at other peoples' answers- which is about impossible on this forum. Thank you. Andy Potts Macca Rappstar Crowie Matt Reed Chris Lieto |
| 2012-02-29 7:50 PM in reply to: #4071368 |
Veteran 216 Altoona, Iowa | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Chris McCormack Tim DeBoom Greg Bennet Matt Reed Andy Potts |
| 2012-02-29 7:57 PM in reply to: #4073856 |
Extreme Veteran 662 Sunny San Diego | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Tom Demerly. - 2012-02-29 3:05 PM As you guys can likely tell I'm trying to flush out some metric or insight into the value of sponsorsing athletes. My employer does that, and it is the topic of debate in marketing meetings. One thing I'm growing increasingly adverse to is any response that starts with phrases like, "Well... you can't really measure the response..." I'd like to do one of the following: 1. Find out a way to measure the response to sponsored athletes, and do it. I have a notion that NASCAR, sponsorship of Michael Phelps, etc.- very high level sponsorships do have some quantifiable element to them. I'd like to impliment that. 2. Gather insights on what works: What do consumers want? What drives a buying decision? Do athlete sponsorships contribute to a buying decision? 3. If athlete sponsorships do work, what about them drives a consumer to the cash register? And, the $64 dollar question: How do we tailor that control to provide a better, more exciting, more enjoyable buying experience. Big questions. There is a ton of literature on this and a few dissenting opinions. Not too much consensus. Hmmmph. Emotionally I think everyone wants to say, "Well... you can't meaure that", "It's good will", etc. Pragmatically I think the bar needs to sit higher. Interesting but it seems impossible to predict what will take off in triathlon with regards to sponsorship. Normann Stadler put Kuota on the map. Cervelo was #1 brand in Kona (and I assume worldwide) without any big name sponsorship. Even before Chrissie. Maybe Team CSC and their TT riders like Hamilton, Cancellara and Zabriskie and Slowtwitch had more to do with that. Can anyone really name what wetsuit brand the pros wear? New shoe brands can get acceptance from sponsorships (Newton/Crowie) or give credibility to brands not traditionally known as triathlon (K-swiss). But other than those two cases, shoes seem too personal to be affected by sponsorship. Interestingly though, shoe sponsorship does play a big role in other sports like basketball. |
| 2012-02-29 8:00 PM in reply to: #4071368 |
Expert 2189 Dodge County, MN (out in the corn) | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). |
| 2012-02-29 9:31 PM in reply to: #4071368 |
| Veteran 867 Vicksburg | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Andy PottsMatty Reed Richie Cunningham Luke Mckenzie Rappstar |
| 2012-02-29 10:25 PM in reply to: #4071368 |
Champion 11641 Fairport, NY | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). |
| 2012-03-01 1:54 AM in reply to: #4071368 |
Regular 1893 Las Vegas, NV | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). 1. Chris McCormack 2. I always forget the cute German one's name 4. Dave Scott |
Ah yes Normann Stadler.| 2012-03-01 2:59 AM in reply to: #4071368 |
Veteran 358 Taoyuan, Taiwan | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Ummm... Chris 'Macca' McCormick Craig Alexander Chris Leito Lance Armstrong Bevan Docherty (sp?) Alistar and Johnathan Brownlee... Do I pass? |
| 2012-03-01 6:37 AM in reply to: #4071368 |
Extreme Veteran 612 England | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Craig Alexander, Chris McCormack, Chris Lieto, Andy Potts, Faris Al Sultan |
| 2012-03-01 11:40 AM in reply to: #4071368 |
Veteran 344 | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). |
| 2012-03-01 11:50 AM in reply to: #4071368 |
| Member 99 South Riding, VA | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). TJ Tollakson Andy Potts Jordan Rapp Alistair Brownlee Macca |
| 2012-03-01 3:53 PM in reply to: #4071368 |
Champion 5782 Northridge, California | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Craig Alexander Chris McCormack Andreas Raelert Marino Vanhoenacker Chris Lieto |
| 2012-03-01 4:16 PM in reply to: #4071368 |
| 11 | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). I promise I didn't look:
Matt Reed Andreas Raelert Lance Armstrong Jordan Rapp Craig Alexander Extra credit: Faris Al Sultan |
| 2012-03-01 4:50 PM in reply to: #4073856 |
Master 1799 Houston | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Tom Demerly. - 2012-02-29 6:05 PM As you guys can likely tell I'm trying to flush out some metric or insight into the value of sponsorsing athletes. My employer does that, and it is the topic of debate in marketing meetings. One thing I'm growing increasingly adverse to is any response that starts with phrases like, "Well... you can't really measure the response..." I'd like to do one of the following: 1. Find out a way to measure the response to sponsored athletes, and do it. I have a notion that NASCAR, sponsorship of Michael Phelps, etc.- very high level sponsorships do have some quantifiable element to them. I'd like to impliment that. 2. Gather insights on what works: What do consumers want? What drives a buying decision? Do athlete sponsorships contribute to a buying decision? 3. If athlete sponsorships do work, what about them drives a consumer to the cash register? And, the $64 dollar question: How do we tailor that control to provide a better, more exciting, more enjoyable buying experience. Big questions. There is a ton of literature on this and a few dissenting opinions. Not too much consensus. Hmmmph. Emotionally I think everyone wants to say, "Well... you can't meaure that", "It's good will", etc. Pragmatically I think the bar needs to sit higher. I would say there are 3 ways that sponsored athletes help you. 1) Exposure. This helps more if there is more video/photographic news of the races that show them with your name/product. If you see the product / name you may not say "I want it because Tom uses it" but when you go to buy a nifty toy the name might be one of the first sites you hit. 2) Heroisim. If Tom wears it I want it. This seems like a very small segment in the Tri world to me. Maybe I'm wrong. 3) Grass roots with tall weeds. When at a tri, a clinic, etc having a pro who gets a lot of attention touting your brand/product could hold weight. "Tom uses it" is one thing. "I saw Tom and he told ME I should use it" would have more impact. But truly, to get better value from sponsorship you need more exposure of the sport, more TV time.... and done in a way that is compelling enough to watch. I'd suggest getting Tri-Sports to create "Tri-als and Tri-bulations." The life of a Triathlete reality show. (Just throw my name in the credits if anyone uses the title lol) |
| 2012-03-02 8:37 PM in reply to: #4073856 |
Extreme Veteran 617 | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Tom Demerly. - 2012-02-29 6:05 PM As you guys can likely tell I'm trying to flush out some metric or insight into the value of sponsorsing athletes. My employer does that, and it is the topic of debate in marketing meetings. One thing I'm growing increasingly adverse to is any response that starts with phrases like, "Well... you can't really measure the response..." I'd like to do one of the following: 1. Find out a way to measure the response to sponsored athletes, and do it. I have a notion that NASCAR, sponsorship of Michael Phelps, etc.- very high level sponsorships do have some quantifiable element to them. I'd like to impliment that. 2. Gather insights on what works: What do consumers want? What drives a buying decision? Do athlete sponsorships contribute to a buying decision? 3. If athlete sponsorships do work, what about them drives a consumer to the cash register? And, the $64 dollar question: How do we tailor that control to provide a better, more exciting, more enjoyable buying experience. Big questions. There is a ton of literature on this and a few dissenting opinions. Not too much consensus. Hmmmph. Emotionally I think everyone wants to say, "Well... you can't meaure that", "It's good will", etc. Pragmatically I think the bar needs to sit higher. I feel like in order for it to be effective, they have to do MORE than just wear it. For instance, I don't think twice about what wetsuit Lance wears unless he were to tweet, facebook, or especially blog about it (doesn't feel as much like straight up product pushing as the others) If someone much faster and more talented than I is making a credible case about how it makes them better and how, in turn it can make ME faster, then I might actually buy it. I think it's a little different than something like.. Michael Jordan and Nike (old school, I know.. can't think of who shills anything right now) People are mostly buying MJ nike stuff because they think it looks cool, not bc they have some delusion that it will turn them into MJ. I don't care about looking cool in triathon, but I will pay for speed or the perception/possibility of speed! Somebody's gotta convince me it can make me FAST!! |
| 2012-03-02 9:29 PM in reply to: #4071368 |
Master 3888 Overland Park, KS | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). OK here goes...spelling is likely to be off since I'm shooting from the cuff.... 1. Chris McCormack 2. Craig Alexander 3. Raelert (don't recall first name) 4. Leigh (first name is Chris I think) 5. Chris Lieto |
| 2012-03-02 10:38 PM in reply to: #4071368 |
Member 92 | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Luke MckenzieTim OdonellPete JacobsAndreas RaelartMarino Vahonacker |
| 2012-03-02 11:11 PM in reply to: #4071368 |
Veteran 345 Indiana | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). The ones that pop immediatly to mind are: Craig Alexander Richie Cunningham Torenzo Bozzone Chris McCormack Chris Leito Greg Bennett Andy Potts Matty Reed Lance Armstrong |
| 2012-03-03 12:38 AM in reply to: #4071368 |
Expert 1168 Vancouver (not Canada) Washington (not D.C.) | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). Chris McCormick , Chris Lieto, Craig Alexander, Greg bennett, Jordan rapp, and for novelty sake lance armstrong. |
| 2012-03-03 12:56 PM in reply to: #4071368 |
| NH | Subject: RE: Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). First five I think of: Macca, Lieto, Crowie, Potts, Andreas Raelert. |
| General Discussion | Triathlon Talk » Market Survey: Name Five Male Pro Triathletes (without looking at the other peoples' list). | Rss Feed |
|
|
|
|
View profile
Add to friends
Go to training log
Go to race log
Send a message
View album
CONNECT WITH FACEBOOK