General Discussion Triathlon Talk » Wow! You smell like a Triathlete!!! Rss Feed  
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2008-11-28 8:01 PM

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Subject: Wow! You smell like a Triathlete!!!

Who didn't see this one coming.

Avon has teamed up with the Ironman brand to bring us the Ironman line of fragrances.

http://www.gcimagazine.com/marketstrends/segments/finefragrance/30267989.html

 

 Avon to Launch Ironman Fragrance Collection

Posted: October 3, 2008

Avon Products, Inc. announced that it has teamed with the Ironman brand to launch a signature men's fragrance collection named after the triathlon. The Ironman Fragrance Collection will be unveiled just before the 2008 Ford Ironman World Championship in Kailua-Kona, Hawaii.

Avon views the endurance event as an apt representation of a lifestyle. Competitors from around the world participate, making the race a universal adventure that challenges both the mind and the body.

"The Ironman Triathlon defies barriers from language and nationality to age and gender," said Philippe Hostalery, group vice president, global beauty brands, Avon. "As a global company, we wanted the Ironman collection to capture both the global spirit of the race and the 'Anything is Possible' mentality that accompanies it."

The collaboration marks Ironman's first foray into the fragrance industry.

"As the leading endurance brand, Ironman is proud to be partnered with an iconic brand such as Avon, the world's largest direct seller, to develop a line of products that match the vigor every Ironman possesses," said Bill Potts, vice president, marketing and business development, Ironman.

 

"The global scope and synergies of our brands made partnering with Ironman a natural fit," said Hostalery. "The values behind Ironman and the Ironman Triathlon really resonated with the entrepreneurial spirit of Avon. Ironman represents excellence, determination, positive ambition and a well-balanced nature. It is aspirational, yet grounded, something our Avon customers can relate to."

The signature scent of the Ironman collection, developed by Drom fragrance house, is a fusion of citrus and spices spiked with rich woods. Top notes of ginger, lime and violet mingle with mid notes of nutmeg, rain mist accord and vetiver, and are grounded in a base of patchouli, cedarwood, wiliwood accord and tree moss. The fragrance comes in a bottle with a top designed to look like a bike grip, one of the disciplines seen in Ironman, evoking the athleticism that inspires the fragrance. The black-on-black carton features icons of each of the triathlon sports—with a footprint representing running, waves representing swimming, and tire tread representing cycling.

Ironman competitor Matt Miller is the face of the collection. The fragrance launches globally in April 2009. The U.S. launch will follow in May 2009.

 



Edited by joker70 2008-11-28 8:03 PM


2008-11-28 8:38 PM
in reply to: #1829882

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Master
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Subject: RE: Wow! You smell like a Triathlete!!!
Yeah, but you really shouldn't be wearing this fragrance unless you Kona-qualified.  Otherwise you're just a poser...
2008-11-28 9:03 PM
in reply to: #1829882

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Veteran
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Subject: RE: Wow! You smell like a Triathlete!!!

RIDICULOUS

 

but i might have to go get me some, heehee!Tongue out

2008-11-28 10:50 PM
in reply to: #1829882

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Expert
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Subject: RE: Wow! You smell like a Triathlete!!!
Get your friend to toss you some over the barrier as you finnish IM Kona so you smell good as they give you a towel, water, and the lei.
2008-11-29 3:36 AM
in reply to: #1829882

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Subject: RE: Wow! You smell like a Triathlete!!!

"fragrance launches globally in April"

would that be on the 1st?

 

2008-11-29 6:22 AM
in reply to: #1829882

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Subject: RE: Wow! You smell like a Triathlete!!!
Quote:" The signature scent of the Ironman collection, developed by Drom fragrance house, is a fusion of citrus and spices spiked with rich woods. Top notes of ginger, lime and violet mingle with mid notes of nutmeg, rain mist accord and vetiver, and are grounded in a base of patchouli, cedarwood, wiliwood accord and tree moss."

Wow! I thought it was going to smell like sweat and chlorine. What triathlete smells like citrus after a workout?


2008-11-29 6:56 AM
in reply to: #1829882

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Champion
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Subject: RE: Wow! You smell like a Triathlete!!!

My sweat smells like a wet dog sweatheart roses, my breath like battery acid honeysuckle in June, and my bottom like a two day soiled old diaper eucalyptis in bloom.  I'm Avon's Triathlete!

How's that for a tag line?

I guess that the way that I've been doing the tri thing is all wrong.  I didn't really worry about odor whilst I was in the race.

2008-11-29 7:00 AM
in reply to: #1830046

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Elite
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Subject: RE: Wow! You smell like a Triathlete!!!

amyro1234 - 2008-11-29 7:22 AM Quote:" Wow! I thought it was going to smell like sweat and chlorine. What triathlete smells like citrus after a workout?

A more fitting description should read:

The signature scent with top notes of body odour, urine and expired Infinit mingled with mid notes of salt water and chain lube, grounded in a base of vomit, asphalt, and GU. 

2008-11-29 8:40 AM
in reply to: #1829882

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Royal(PITA)
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Subject: RE: Wow! You smell like a Triathlete!!!

Some of the responses to the OP are funnier than the thought of "Ironman Cologne"

Amyro, pga mike and sty left me laughing a good while.

2008-11-29 9:06 AM
in reply to: #1830061

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Master
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Subject: RE: Wow! You smell like a Triathlete!!!
sty - 2008-11-29 7:00 AM

amyro1234 - 2008-11-29 7:22 AM Quote:" Wow! I thought it was going to smell like sweat and chlorine. What triathlete smells like citrus after a workout?

A more fitting description should read:

The signature scent with top notes of body odour, urine and expired Infinit mingled with mid notes of salt water and chain lube, grounded in a base of vomit, asphalt, and GU. 

Sty, that is absolutely hilarious!  How true too!

2008-11-29 12:46 PM
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Subject: RE: Wow! You smell like a Triathlete!!!
i smell like chlorine

i smell like a triathlete....


2008-11-29 6:35 PM
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Subject: RE: Wow! You smell like a Triathlete!!!

Great study came out a few years ago that showed the distance you can smell someone's sprayed on artificial fragrance the more depressed they are...(think desperate housewife here).

The great thing about Triathletes...minimal depression & natural fragrance - even if you can smell us a mile away!

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