i used look for many years and then switched to speedplay but I really liked both pedals to be honest, just remember both those pedals only have 1 sided entry unlike speedplay
Well, if you keep your shoes on the pedals then 2 sided entry is really a moot point, but I do like the Shimano. Hell, the R540's are only 45 bucks at pbk.
Love my Ultegra pedals, but I'm tempted next year to test some Speedplay since they are double-entry. It would definitely save some frustration when I don't clip in the first time during an event (I'm not a flying mounter.....)