Subject: RE: Amgen Sponsors Bike RaceYeah, I can see that. But maybe Amgen sees it as an opportunity to present to the public that it's not the drug company that's to blame, but rather disreputable doctors and athletes that are to blame. The cycling community by and large probably has the perception that EPO = crack and heroin, so this is an opportunity for Amgen to disprove that and say "look, we make this great product that helps your friends and relative that suffer with cancer to be able to go through chemo without nearly dying as a result of the treatment." I think it's a good thing. Public perception needs to be changed; this is a way to do it. Rocket Man - 2005-11-04 7:06 AMI disagree Jim...I am sure Amgen is a good company with fine people and that they make great products, that being said cycling is fighting what I believe is a losing battle of public perception that it is a dirty sport. Well the reason people think that is because of the abuse of EPO in the professional peleton ( and in tri's as we are finding out) and by allowing a company that manufactures EPO to sponsor a cycling race, in my opinion, is a really bad PR move. |