Subject: RE: Fred D Mentor Group - Part IIMy guess... WTC took a huge loss at this years race charging $900. I heard somewhere it cost $4 million to put the race on. At $900 a pop, you need 4500 athletes just to make a small profit. WTC decided to raise the price to $1200 a long time ago...realizing that the cost of putting on the race was higher than expected, and going by the fact the race sold out so quickly last year. Even at $1200, you still need 3400 athletes to make a small profit assuming the cost of putting on the race is the same. Then the WTC realizes the reviews of the race were not up to par, and that registration numbers were lower than expected (meaning it did not sell out in 2 hours). I think that was the "oh crap" moment for them to realize that something drastic needs to change if this race is going to survive long term. The problems are not an easy fix. Easy fix problems are something like the check in lines were too long, or there wasn't enough aid stations. The problems they have are with ferries, noise ordinances, logistics, and other stuff that costs a lot of money to change and takes a lot of planning to think through. Edited by tri808 2012-08-13 7:57 PM
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