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2007-02-06 3:12 PM

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Champion
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Subject: Snickers pulls SB ad

Snickers pulls plug on Super Bowl smooch ad

  

February 6 2007: 3:24 PM EST


NEW YORK (CNNMoney.com) -- After a number of groups objected, Masterfoods USA, the maker of Snickers candy bars, has pulled the plug on a controversial Super Bowl commercial that showed two men accidentally kissing.

The 30-second commercial featured two mechanics who end up sharing both a Snickers bar and an inadvertent kiss, and then react by pulling out a clump of chest hair to "do something manly."

On its Web site, the candy maker posted three alternate endings to the commercial and reactions from NFL players.

Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans.

"That Snickers, Mars and the NFL would promote and endorse this kind of prejudice is simply inexcusable," GLAAD President Neil Giuliano said in a statement.

Masterfoods USA is a subsidiary of closely held Mars Inc.

Viewers were supposed to be able to go to www.SnickersSatisfies.com or www.afterthekiss.com Web sites to view the alternate endings and vote on their favorite which would air later this month. Visitors to the site are now redirected to the Snickers' home page.

Masterfoods, which has discontinued the ad campaign, said the intent of the ad was not to offend, and noted that feedback from its target audience had been positive.

"We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent," Masterfoods said in a statement. "As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer."

The ad, which was produced by TBWA/Chiat/Day New York, is the first time since 2001 that a Snickers spot was featured in the Super Bowl.

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Did I miss the part where the ad condoned violence against gays?  Maybe the ad was slightly insensitive by the 'be manly' part...but that is a stretch to me. 



2007-02-06 3:13 PM
in reply to: #681651

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Elite
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Subject: RE: Snickers pulls SB ad
I saw this ad....and it was the right thing to do.  Not because of the "gayness" but because it just sucked.
2007-02-06 3:19 PM
in reply to: #681651

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COURT JESTER
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Subject: RE: Snickers pulls SB ad
Oh life in this world:   “We’re offended by that YOU need to change (we read into it what we wanted to and are offended by our own interpretation, no matter if our interpretation was the intent or not).   Reply:  (sulking)  Okay (sheesh, we were only trying to be funny, and you whine at us to change when your funny bone isn’t the same as ours).
2007-02-06 3:25 PM
in reply to: #681651

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Elite
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20001000500
San Jose, CA
Subject: RE: Snickers pulls SB ad
Ok...I thought the ad was sort of funny...I did see where some people may see how it promotes some anti gay sentiments...basically its saying, two men kissing is wrong and needs to be dealt with by causing yourself pain...I only saw one of the endings, would love to have seen one aimed at the gay audience (for Logo or Bravo) where after they accidentilly kissed, they just smile at each other showing something more.  But on a whole I thought it was a funny comercial...but then I am one of those strange gay men that don't get my underwear in a twist over stuff like this...I think its a shame that my people made such a fuss over it...
2007-02-06 3:31 PM
in reply to: #681685

Master
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Charlotte, NC
Subject: RE: Snickers pulls SB ad

runningwoof - 2007-02-06 4:25 PM

I think its a shame that my people made such a fuss over it...

Eh... pick a group... any group.  I think there is always a loud vocal minority that try to speak for the "rest of the group" and usually miss the mark.

I thought it was funny. 

Heck, I'd also find it just as funny if it was a gay man accidentally kissing a woman and then trying to recover by doing something gay.  Man.... can you see the outrage from some vocal minorities over that one?  hehehehe

I'm glad the BT folks have a sense of humor and talk as equals (most of the time ).  That's why I like this place.

2007-02-06 3:31 PM
in reply to: #681651

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Expert
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Shelby Twp
Subject: RE: Snickers pulls SB ad
Of course listening to the radio the next morning, the question was posed, if it was two hot chicks that did the commercial instead of those guys, would #1, it have been pulled, #2, would people have been in a rage about it. Not many people had a answer...


2007-02-06 3:34 PM
in reply to: #681651

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Crystal Lake, IL
Subject: RE: Snickers pulls SB ad

Maybe all commercials should just be a photo of the product, in order to avoid stereotyping and offending anyone.

 

2007-02-06 3:38 PM
in reply to: #681651

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COURT JESTER
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Subject: RE: Snickers pulls SB ad
I’m offended by all the SUV/Off-Road vehicle ads the place the vehicle in mountain locations that can only be reached by flying it in with a helicopter.  Perhaps I can get a group to complain and get those ads pulled to.  Or I get just laugh it off and do something else with my life.
2007-02-06 3:38 PM
in reply to: #681712

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Champion
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The Green Between Philadelphia and Pittsburgh
Subject: RE: Snickers pulls SB ad
hangloose - 2007-02-06 4:34 PM

Maybe all commercials should just be a photo of the product, in order to avoid stereotyping and offending anyone.

 



That statement is blatantly offensive. Please consider rephrasing it.

Edited by FishrCutB8 2007-02-06 3:38 PM
2007-02-06 3:39 PM
in reply to: #681712

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Runner
Subject: RE: Snickers pulls SB ad
hangloose - 2007-02-06 4:34 PM

Maybe all commercials should just be a photo of the product, in order to avoid stereotyping and offending anyone.

As someone married to someone who works in marketing, I find that idea offensive, and demand reparations, a plate of cookies, a public apology from the leadership of the US, France, Germany, and Canada, am now filled with self-loathing about my ancestors, and don't know if I should pee or not.

Thanks a lot, you obtuse moron. 

2007-02-06 3:45 PM
in reply to: #681702

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Elite
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Subject: RE: Snickers pulls SB ad
sunburnin - 2007-02-06 1:31 PM

runningwoof - 2007-02-06 4:25 PM

I think its a shame that my people made such a fuss over it...

Heck, I'd also find it just as funny if it was a gay man accidentally kissing a woman and then trying to recover by doing something gay.  Man.... can you see the outrage from some vocal minorities over that one?  hehehehe

 

That sounds like a great comercial...again for the right audience...it would work well on Bravo (cable channel) if Carson form Queer eye for the Straight Guy was the gay man...or another well known gay man... 

"Kiss"  Carson looks uncomfortable for a minute...looks down at the floor and then says..."Oh my Gawd, where did you get those shoes...and that dress..."



2007-02-06 3:47 PM
in reply to: #681728

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Crystal Lake, IL
Subject: RE: Snickers pulls SB ad
FishrCutB8 - 2007-02-06 3:38 PM
hangloose - 2007-02-06 4:34 PM

Maybe all commercials should just be a photo of the product, in order to avoid stereotyping and offending anyone.

 

That statement is blatantly offensive. Please consider rephrasing it.

Ok - here it is rephrased.  (not to you, to "those people".

 





(forgotbutton.JPG)



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forgotbutton.JPG (7KB - 4 downloads)
2007-02-06 3:47 PM
in reply to: #681651

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Master
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Subject: RE: Snickers pulls SB ad
it wasn't just the ad. snickers also set up a website showing NFL players' reactions to the commercial (you can imagine the "gross! icky!" reactions), plus a couple of other alternate endings to the commercial, and they were asking people to vote on which they thought was best. in those alternative endings, one involved one guy slamming the other guy's head under the hood of a car, while the other hit the first dude with a wrench. there's your violence.

it wasn't just the superbowl commercial that got snickers to pull the ad, it was the entire marketing package.
.
2007-02-06 3:49 PM
in reply to: #681758

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Elite
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Subject: RE: Snickers pulls SB ad

jimbo - 2007-02-06 1:47 PM it wasn't just the ad. snickers also set up a website showing NFL players' reactions to the commercial (you can imagine the "gross! icky!" reactions), plus a couple of other alternate endings to the commercial, and they were asking people to vote on which they thought was best. in those alternative endings, one involved one guy slamming the other guy's head under the hood of a car, while the other hit the first dude with a wrench. there's your violence. it wasn't just the superbowl commercial that got snickers to pull the ad, it was the entire marketing package. .

That makes sense...I wouldn't have found that funny...the doing something manly and pulling out his own chest hair...was funny...not sure why pulling out chest hair is manly, but oh well.

2007-02-06 3:50 PM
in reply to: #681758

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COURT JESTER
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ROCKFORD, IL
Subject: RE: Snickers pulls SB ad

jimbo - 2007-02-06 2:47 PM it wasn't just the ad. snickers also set up a website showing NFL players' reactions to the commercial (you can imagine the "gross! icky!" reactions), plus a couple of other alternate endings to the commercial, and they were asking people to vote on which they thought was best. in those alternative endings, one involved one guy slamming the other guy's head under the hood of a car, while the other hit the first dude with a wrench. there's your violence. it wasn't just the superbowl commercial that got snickers to pull the ad, it was the entire marketing package. .

And PERHAPS some peoples/groups inability to see the (attempt at) humor.

 

2007-02-06 3:53 PM
in reply to: #681758

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Buttercup
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Subject: RE: Snickers pulls SB ad

"it wasn't just the superbowl commercial that got snickers to pull the ad, it was the entire marketing package. "

Some people just don't have empathy for others, bless their hearts, but that's why companies need feedback when they put out tasteless ads.



2007-02-06 3:54 PM
in reply to: #681771

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Champion
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Subject: RE: Snickers pulls SB ad
tupuppy - 2007-02-06 3:50 PM

jimbo - 2007-02-06 2:47 PM it wasn't just the ad. snickers also set up a website showing NFL players' reactions to the commercial (you can imagine the "gross! icky!" reactions), plus a couple of other alternate endings to the commercial, and they were asking people to vote on which they thought was best. in those alternative endings, one involved one guy slamming the other guy's head under the hood of a car, while the other hit the first dude with a wrench. there's your violence. it wasn't just the superbowl commercial that got snickers to pull the ad, it was the entire marketing package. .

And PERHAPS some peoples/groups inability to see the (attempt at) humor.

 

Ty, I see attempts at humor all over the place, but actual humor? That isn;t at someone;s expense? rarely. 

2007-02-06 3:55 PM
in reply to: #681764

Master
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Charlotte, NC
Subject: RE: Snickers pulls SB ad
runningwoof - 2007-02-06 4:49 PM

...not sure why pulling out chest hair is manly, but oh well.

No kidding.... we all know real men SHAVE the hair instead of pull it off.  (says the man who's legs still itch....)

2007-02-06 3:57 PM
in reply to: #681758

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Champion
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Subject: RE: Snickers pulls SB ad
jimbo - 2007-02-06 4:47 PM

it wasn't just the ad. snickers also set up a website showing NFL players' reactions to the commercial (you can imagine the "gross! icky!" reactions), plus a couple of other alternate endings to the commercial, and they were asking people to vote on which they thought was best. in those alternative endings, one involved one guy slamming the other guy's head under the hood of a car, while the other hit the first dude with a wrench. there's your violence.

it wasn't just the superbowl commercial that got snickers to pull the ad, it was the entire marketing package.


  • Could not agree more. That is tasteless, IMO.
    2007-02-06 4:00 PM
    in reply to: #681651

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    Elite
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    Subject: RE: Snickers pulls SB ad
    I laughed at the version they aired, but the other version and the reactions by the players needed to go. What do you do to someone who just did something that could be construed as gay? Why, you kick the crap out of them of course. If you did the same thing, then you deserve to get the crap kicked out of you as well. That's not even remotely funny.

    Edited by dgunthert 2007-02-06 4:01 PM
    2007-02-06 4:06 PM
    in reply to: #681771

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    Master
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    Subject: RE: Snickers pulls SB ad
    tupuppy - 2007-02-06 4:50 PM

    jimbo - 2007-02-06 2:47 PM it wasn't just the ad. snickers also set up a website showing NFL players' reactions to the commercial (you can imagine the "gross! icky!" reactions), plus a couple of other alternate endings to the commercial, and they were asking people to vote on which they thought was best. in those alternative endings, one involved one guy slamming the other guy's head under the hood of a car, while the other hit the first dude with a wrench. there's your violence. it wasn't just the superbowl commercial that got snickers to pull the ad, it was the entire marketing package. .

    And PERHAPS some peoples/groups inability to see the (attempt at) humor.



    what's funny about one guy beating the other with a wrench after they accidentally kiss?
    i fail to see the humor in that.

    like i said, it wasn't the commercial that caused the backlash, it was the entire marketing campaign.
    .


    2007-02-06 4:10 PM
    in reply to: #681651

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    Champion
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    Subject: RE: Snickers pulls SB ad

    NYT says it best :

    More than a dozen spots celebrated violence in an exaggerated, cartoonlike vein that was intended to be humorous, but often came across as cruel or callous.

    (whole article

    2007-02-06 4:16 PM
    in reply to: #681781

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    COURT JESTER
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    Subject: RE: Snickers pulls SB ad
    possum - 2007-02-06 2:54 PM
    tupuppy - 2007-02-06 3:50 PM

    jimbo - 2007-02-06 2:47 PM it wasn't just the ad. snickers also set up a website showing NFL players' reactions to the commercial (you can imagine the "gross! icky!" reactions), plus a couple of other alternate endings to the commercial, and they were asking people to vote on which they thought was best. in those alternative endings, one involved one guy slamming the other guy's head under the hood of a car, while the other hit the first dude with a wrench. there's your violence. it wasn't just the superbowl commercial that got snickers to pull the ad, it was the entire marketing package. .

    And PERHAPS some peoples/groups inability to see the (attempt at) humor.

     

     

    Ty, I see attempts at humor all over the place, but actual humor? That isn;t at someone;s expense? rarely. 

    Let’s see, a heterosexual person says something funny about a heterosexual person, I’m can laugh freely.  A homosexual person says something funny about a heterosexual person, I can laugh freely.  A heterosexual person says something funny about a homosexual person….uh oh…our society is so sensitive that I should not laugh…even if I think it’s dang funny.

    Now, let’s flip the script.  If this is two homosexual men do something (read intent here…humor at the expense of a stereotype of a heterosexual male), then suddenly do something else (like it was said about Carson…”nice shoes&rdquo, that could be funny (at least the intent was to be funny) and I GUESS you would not hear much of a squawk.

    Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans.”

    That statement is entirely about a perception and making it their reality in order to squawk.  I would love a company to actually have a backbone and release a statement like, “Listen everyone, we thought it was funny, we hoped you would find it funny.  Obviously some people and groups didn’t.  We can live with that because we know we are not going to please everybody, every time.  As we said, we thought it was funny.”


    If their intent was the subliminal “let’s pick on gay people with the intent of making them seem inferior” then I can understand the complaints, I would agree with the complaints.

    Not sure if the written word here adequately states what I’m trying to get across.  Gave it a shot though.



    Edited by tupuppy 2007-02-06 4:18 PM
    2007-02-06 4:20 PM
    in reply to: #681817

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    COURT JESTER
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    Subject: RE: Snickers pulls SB ad
    jimbo - 2007-02-06 3:06 PM
    tupuppy - 2007-02-06 4:50 PM

    jimbo - 2007-02-06 2:47 PM it wasn't just the ad. snickers also set up a website showing NFL players' reactions to the commercial (you can imagine the "gross! icky!" reactions), plus a couple of other alternate endings to the commercial, and they were asking people to vote on which they thought was best. in those alternative endings, one involved one guy slamming the other guy's head under the hood of a car, while the other hit the first dude with a wrench. there's your violence. it wasn't just the superbowl commercial that got snickers to pull the ad, it was the entire marketing package. .

    And PERHAPS some peoples/groups inability to see the (attempt at) humor.

     

    what's funny about one guy beating the other with a wrench after they accidentally kiss? i fail to see the humor in that. like i said, it wasn't the commercial that caused the backlash, it was the entire marketing campaign. .

    what's funny about one guy beating the other with a wrench after they accidentally kiss? i fail to see the humor in that. like i said, it wasn't the commercial that caused the backlash, it was the entire marketing campaign. .I’m sorry, I was referring to the chest hair pulling.  Thought that was funny in a painful sort of way.
    2007-02-06 4:22 PM
    in reply to: #681842

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    Elite
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    Subject: RE: Snickers pulls SB ad
    tupuppy - 2007-02-06 2:16 PM
    possum - 2007-02-06 2:54 PM
    tupuppy - 2007-02-06 3:50 PM

    jimbo - 2007-02-06 2:47 PM it wasn't just the ad. snickers also set up a website showing NFL players' reactions to the commercial (you can imagine the "gross! icky!" reactions), plus a couple of other alternate endings to the commercial, and they were asking people to vote on which they thought was best. in those alternative endings, one involved one guy slamming the other guy's head under the hood of a car, while the other hit the first dude with a wrench. there's your violence. it wasn't just the superbowl commercial that got snickers to pull the ad, it was the entire marketing package. .

    And PERHAPS some peoples/groups inability to see the (attempt at) humor.

     

     

    Ty, I see attempts at humor all over the place, but actual humor? That isn;t at someone;s expense? rarely. 

    Let’s see, a heterosexual person says something funny about a heterosexual person, I’m can laugh freely.  A homosexual person says something funny about a heterosexual person, I can laugh freely.  A heterosexual person says something funny about a homosexual person….uh oh…our society is so sensitive that I should not laugh…even if I think it’s dang funny.

    Now, let’s flip the script.  If this is two homosexual men do something (read intent here…humor at the expense of a stereotype of a heterosexual male), then suddenly do something else (like it was said about Carson…”nice shoes&rdquo, that could be funny (at least the intent was to be funny) and I GUESS you would not hear much of a squawk.

    Groups such as the Human Right Campaign and the Gay & Lesbian Alliance Against Defamation (GLAAD) condemned the ad, saying it promoted anti-gay prejudice and condoned violence against gay Americans.”

    That statement is entirely about a perception and making it their reality in order to squawk.  I would love a company to actually have a backbone and release a statement like, “Listen everyone, we thought it was funny, we hoped you would find it funny.  Obviously some people and groups didn’t.  We can live with that because we know we are not going to please everybody, every time.  As we said, we thought it was funny.”


    If their intent was the subliminal “let’s pick on gay people with the intent of making them seem inferior” then I can understand the complaints, I would agree with the complaints.

    Not sure if the written word here adequately states what I’m trying to get across.  Gave it a shot though.

    I think the point is, that when you show violence as a result, no matter how you look at it, it sends a negative message of violence.  If a guy kisses me, even on accident, I will hit him with a wrench...now granted, thats not the one they showed...and as previously stated on this thread, the one they showed, most people thought was mildly entertaining...There was no violence and the "pain" was self inflicted...two completely different things.  I think Snickers should have stood up for that comercial and maybe pulled the others from their marketing plan...or not...I am not really too concerned with it...I still like snickers.

    edited: I would love it if my auto mechanic would "accidently" eat my snickers and kiss me...but that wouldn't be funny...it would be HOT!

     

     



    Edited by runningwoof 2007-02-06 4:26 PM
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